Why did I have to learn marketing? When I first joined the architectural profession in the 1960s, there were 10,000 architects in this country. A building boom lasting from the postwar years beyond the end of the 20th century triggered demand to educate and train new architects. As of 2018 …
A huckster? Never. Architects have traditionally looked down on promoting their services like a huckster. Especially in (shudder) advertising. As a result, they have hidden their light under a bushel, failed to be discovered and suffered economically. Some continue resisting promotion to this day. I was reminded of this yesterday …
My voyage of discovery to study architecture in its original setting, absorbing its history and culture. En route I met many people and learned a lot about human nature.
Becoming an Architect: “Grandpa followed the trail of Lewis and Clark, built rails to open up the West and helped fulfill America’s Manifest Destiny. Learning what architecture is, what it should be and how I fit in would be mine.” –Peter H. Green, AIA, Architect and Author Once I had …
“How did you decide on becoming an architect?” a colleague asked me not so long ago, Back then, I hadn’t given my rocky path to the profession much thought. “It was a voyage of discovery,” I would have to reply today. I learned that discovering its scope and then restoring …
