How do you sell yourself? Like me, don’t you resist that idea? When my first book appeared on my small publisher’s shelf and on Amazon,com, I was so excited. I could go online and see its shiny new cover, read the book description and imagine how eagerly people would rush to buy and read it. I set up a book launch event at our county’s main public library. I pulled out all the stops and applied everything I had learned about publicity. I was tutored in promotion my dad (an advertising man) and seasoned by a long business career. I sold twenty-two books at my first event, I was on my way–or so I thought. .
Then, after a few months of zero online sales, I began to wonder. Once my friends and relatives all had copies, how could I broaden my audience? With the millions of titles available how would people looking for something to read, how would they know about my book? Answering this question, it turned out, would take a lot of study, self-promotion and dozens of years,
Eventually learned I had launched a new business–another activity that deserved my full time but competed for my time with my new writing career. The solution would have many elements. But you can’t just sit there and wait for the phone to ring–it won’t. Any business person will tell you: you’ve got to sell yourself. that are not boastful. Making friends on social media to interest readers. Establishing a website, Direct contacts with an e-mail newsletter. I also appeared locally and online with talks, interviews and other personal appearances. The goal of those activities was discoverability.
Whether you’re fortunate enough to have book, with established publishers, a reputable small press or self-published, the problem is essentially the same: Discoverability: It’s such a simple concept. Actors, marketers, authors, musicians, new product developers strive for this quality. It’s surprising to me that a concept that has been around for centuries is such a new word in our popular vocabulary. Learn below how popular author and humorist Lela Davidson earned discoverability: