Why did I have to learn marketing? When I first joined the architectural profession in the 1960s, there were 10,000 architects in this country. A building boom lasting from the postwar years beyond the end of the 20th century triggered demand to educate and train new architects. As of 2018 …
A huckster? Never. Architects have traditionally looked down on promoting their services like a huckster. Especially in (shudder) advertising. As a result, they have hidden their light under a bushel, failed to be discovered and suffered economically. Some continue resisting promotion to this day. I was reminded of this yesterday …
Today, Thursday, Sep. 30th, my new architectural memoir, Becoming an Architect: My Voyage of Discovery, hits the stands. One early reader, a prominent St. Louis architect calls it: Enjoyable, fun and courageous! Although there are plenty of books about great architects, very few of them show how architects think and …
My voyage of discovery to study architecture in its original setting, absorbing its history and culture. En route I met many people and learned a lot about human nature.
Becoming an Architect: “Grandpa followed the trail of Lewis and Clark, built rails to open up the West and helped fulfill America’s Manifest Destiny. Learning what architecture is, what it should be and how I fit in would be mine.” –Peter H. Green, AIA, Architect and Author Once I had …
“How did you decide on becoming an architect?” a colleague asked me not so long ago, Back then, I hadn’t given my rocky path to the profession much thought. “It was a voyage of discovery,” I would have to reply today. I learned that discovering its scope and then restoring …
My St. Louis Writers Guild colleague Cherie Postill has written a no-nonsense guide on beta readers: how to find, qualify, train and get intelligent feedback from them: How to Train a Beta Reader and Sell More Books. Tools for beta readers Her techniques include providing two ingredients often missing from …
“Don’t be afraid to get your hands dirty!” Grandpa’s advice appeared in a mid-1930s Chicago Herald-Examiner series, If I were twenty-one… Since many will seek new careers as America recovers from the pandemic, this is advice any young man or woman should follow today. A self-made man My grandfather, Frank …
An engineer on horseback, my grandfather rode his horse over a hundred miles home from western Montana to meet his newborn daughter. Frank J. Herlihy, civil engineer, designed and supervised construction of rail bridges for the Milwaukee Road. In 1913 he got news several days after the fact of the …
Mom and Dad spent a virtual Christmas in December 1944 through their frequent letters. To avoid infecting others with the rampant corona virus, many of us in America will again have to forego our traditional holiday visits with distant sons, daughters and grandchildren, other relatives and friends. Front line workers …
